FAQs

Q?Where do you get these email addresses?

1. Partnerships with retailers and websites that allow customers to opt-in to receive 3rd party offers that match their consumer profiles.
2. Business data is often collected directly from companies through surveys and phone calls.
3. Alliances with marketing agencies and research companies.
4. Magazine subscriptions.
5. SEC filings.
6. Public information.

Q?Is your data genuine?

Email-2-Zip’s email backshop has been doing email marketing for more than 10 years, and has been in the data industry for around 20 years. Since we have been in this business for so long we know who the quality data vendors are that SELL opt-in email data.
We contract with these high quality vendors and BUY the data. That is how we have compiled a consumer database of over 90 million opt-in email records.
Additionally, we have a compliance department that verifies all the sources of our data are in Compliance with all Can-Spam Laws and is 100% opt-in. In order for the data we buy to be fully compliant, every record that goes into our database must be a complete record.

Q?What are the advantages of opt-in email marketing?

1. Preserves your email marketing reputation (we send the email and are responsible for quality).
2. Helps you email people who are interested in what you’re selling.
3. Saves you time and money by micro-focusing your list.
4. Lets you be more targeted in your campaigns.
5. Helps you build long-term, trust-based, email relationships with customers.
6. Can boost your sales and product interest with new consumers.
7. Helps build up your own opt-in email list.
8. We fulfill all Can-Spam Compliance Regulations.

Q?Why should I choose email marketing over other advertising vehicles?

Email Marketing is multiple tools in one package. You get the advantage of other marketing techniques in one campaign.

Vehicle 1 – when the consumer receives your email in their inbox they will see the company’s name in the From Line and Subject Line. This will create an impression on the consumer like a billboard would.
Vehicle 2 – when the consumer opens the email they see the advertisement, just like direct mail or the newspaper.
Vehicle 3 – when the consumer clicks on the email they are directed to your website similar to a Google click.

Plus, with the ability to track opens and clicks in real-time, unlike billboards, direct mail and newspaper, you know exactly how your campaign performed. Additionally, email helps you bridge the growing generation gap and reach those 25 -45 year olds who source most of their information by the Internet, rather than newspaper, radio or television. Certainly you may want to continue traditional marketing (budget permitting) but adding in email will bring in new customers you are currently unable to reach.

Q?How do you reach new consumers in your immediate service area that fit the profile for your perfect customer?

Email-2-Zip’s national database of over 90 million opted-in consumers represents a wealth of potential new customers for any business. We target your ideal customer by combining geographic, demographic and lifestyle information to create a highly targeted list. This ensures that the consumers receiving your mailings are likely to be in need of your services and will become repeat customers because they live within your desired target area.
Each record in our database is complete and contains a USPS postal address, gender, age, income and home value information; allowing us to create direct and specified mailings. Businesses that require an even more distinctive audience can choose from 285 lifestyle selects to further target a mailing.

Q?How do you reach qualified buyers within a reasonable distance from your company that are ready to buy?

In-house mailing lists will only take you so far. In order to drive new customers into your offices, you need the specific targeting that only Email-2-Zip can provide. Our email services utilizes a database of over 90 million opted-in consumers to target potential buyers and service customers for a specific company type.
What makes this service unique is that we can specifically target consumers within a specific distance from a company, not everyone within a newspaper’s distribution range or within earshot of a radio spot. If you’re local and want to target local consumers it is easiest with Email-2-Zip.

Q?How does it work, do you provide us the emails? What if we have our own email lists?

We can provide the emails in one of two ways:
1. List rental (we mail the campaign for you)
2. List append (we match addresses from your data to our emails)

We have access to close to one third of America’s population, roughly the amount that votes in a Presidential election every four years. You can easily increase the amount of emails you have in your database by using Email-2-Zip.

Q?How long is the national average lifespan for an email address? How can I get around this?

Only 14 months! That means it is likely that a large portion of the consumer email database your company built over many years had slowly become obsolete. Fortunately, Email-2-Zip’s Email Append Services provides a remedy for that. Our database contains complete postal addresses for each subscriber, allowing us to match your consumer list and supply you an updated current email address for your existing and previous clients.
You simply upload your client database to Email-2-Zip‘s secure servers and we match it against our consumer database of 90 million opted in subscribers. Once we have a matching email address, we send a message to the consumer, inviting them to receive future email communications from your business. We then append those email addresses that respond to your database and return the updated file to you.

Q?How can you turn your DIRECT mail campaign into a multi-level marketing campaign and increase the overall return?

Email-2-Zip’s Match Your Mailing service is designed to do exactly that. Our national database of over 90 million opted-in consumers contains records complete with a current USPS mailing address and a current email address.
Our Match Your Mailing service compares your direct mail list to our database and produces matches of 35% on average. We are then able to deliver a mailing via email to matched consumers that tie in with the timing of your physical mailing. Send an email before the arrival of the physical mailer to increase response rate or send one afterward with a call to action or invitation to place an order. Alternatively, you can send an email along with the physical mailing containing interactive materials creating a far more effective multi-level marketing campaign.

Q?What services do you provide with CONSUMER EMAIL MARKETING?

We provide:
1. Detailed tracking services.
2. Target by zip code with over 200 filters/specialties.
3. We can append emails to your existing files.
4. Help target specific regions, revenues, sizes of corporations, etc.
5. Updated, cleansed and scrubbed files resulting in higher deliverability.
6. Remove bad email addresses.
7. Link email to an actual physical address.
8. Highly detailed personal and social selects.

Q?Should I try Email-2-Zip’s Email Services? How will it help my company?

Yes!

Email-2-Zip’s Email Services and will help you to…
• Lower your cost to communicate with potential clients.
• Increase your response rates and ROI.
• Engage your prospects online.
• Grow your internal database.
• Conduct multi-channel campaigns.

Why wouldn’t you try us?!